Jim King on the ‘business sense’ of green gigs

AEG’s European festival chief Jim King has discussed his ambitions to roll out LIDO’s sustainability blueprint to other London-based festivals. The new 10-day extravaganza, which launched last Friday (6 June) in Victoria Park, is being touted as London’s most sustainable festival to date.

AEG’s European festival chief Jim King has discussed his ambitions to roll out LIDO’s sustainability blueprint to other London-based festivals.

The new 10-day extravaganza, which launched last Friday (6 June) in Victoria Park, is being touted as London’s most sustainable festival to date. A major reduction in diesel generator capacity and HVO fuel use, improved waste management systems and a strict food policy will help LIDO avoid a predicted 50 tonnes of CO2, a stat which will be…

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