Friendly Fire links with metal promoter Loud Noise

Eindhoven-based Loud Noise is behind Dutch festivals such as Dynamo Metal Fest and Into The Grave in Leeuwarden

News By James Hanley | 10 June 2025

Dutch promoters Friendly Fire and Loud Noise have announced an exclusive partnership focusing on the louder genres of music. The companies say the collaboration is “dedicated to the joint creation of large-scale concerts within the Netherlands”.

Formed as a booking agency in 1998, Eindhoven-based Loud Noise has grown into a leading concert and festival organiser. The firm is behind events such as Dynamo Metal Fest (cap. 10,000), which holds its 10th anniversary edition at Eindhoven’s Ice Sports Centre from 15-17…

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