Royal Albert Hall CEO outlines three-point plan

James Ainscough shares the London venue's mission after it became the first arena to commit to the LIVE Trust's £1 grassroots ticket levy

James Ainscough

Royal Albert Hall chief James Ainscough has outlined the London venue’s three-point plan after it became the first arena to commit to the LIVE Trust’s scheme to support the UK grassroots circuit.

All commercial rock and pop concerts at the Hall going on sale after 1 October will carry a £1 contribution per ticket, raising an estimated £300,000 per year for the charity – supporting venues, promoters, festivals and artists.

Launched in January, the funding initiative is designed to channel funds…

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