Live experiences outweigh economic strain, says AEG survey

Music fans are unwilling to sacrifice live experiences, even in times of economic uncertainty, according to a new survey from AEG. The findings were shared as part of a new survey from AEG Global Partnerships, which found that nearly half (46%) of live music fans in the UK prioritise spending on live entertainment.

Only one in five (22%) said they would cut live entertainment out of the budget if faced with financial pressure, with luxury grocery, dining out, fitness memberships, and…

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