Digital ticketing: Everything, everywhere, all in one app
Eamonn Forde explores how the shift to digital ticketing has unlocked a suite of opportunities for IQ's International Ticketing Report
Feature By IQ | 27 October 2025
The “analogue era” of ticketing, back when tickets show, is long gone. Initially, digital was the sales and distribution channel for tickets, superpowered by the arrival of the iPhone and apps in…
The “analogue era” of ticketing, back when tickets show, is long gone. Initially, digital was the sales and distribution channel for tickets, superpowered by the arrival of the iPhone and apps in 2007; but today, tickets are increasingly smarter, doing a multitude of things, from delivering upsells to offering audience behaviour predictions, and can help counter scams and fraud. Eamonn Forde reports for the International Ticketing Report 2025.
“[Tickets now] include wallet integration, dynamic content, access tools, upsells, and upgrades but also special fan moments, exclusive content, and tailored communication to deepen the experience…
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