Exploring the rise of D2C ticketing

Direct-to-consumer ticketing has grown quickly recently, giving promoters and artists more control over sales, data, and fans. In this chapter from the International Ticketing Report 2025, Ben Lee looks at what’s driving the shift – and why the big B2C players still matter.

All the major primary ticketing companies now provide direct-to-consumer (D2C) tools as part of their wider offering. But a growing crop of independent and white-label platforms has emerged, building their businesses around D2C as a standalone proposition.

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