Proxy Agency’s playbook for breaking talent in APAC
The Australian-based indie's co-founders Paul Hillman & Steel Hanf speak to IQ about creating "culture-shifting moments" in Asia-Pacific
News By James Hanley | 14 November 2025
Proxy co-founders Paul Hillman and Steel Hanf have revealed how they built the company into APAC’s leading independent booking agency from the ground up in an exclusive interview with IQ. Since 2021, the Untitled Group-backed team in Australia has signed and developed 25 domestic artists, including Luude, X CLUB.
, Balu Brigada, Mansionair, What So Not, Restricted, Partiboi69 and Sam Alfred – as well as overseas acts such as SG Lewis, A-Trak, Duck Sauce, Linska and Jackie Hollander – into international propositions.
IQ New…
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