TEG partners with Google to develop AI capabilities

Australia’s Ticketek Entertainment Group (TEG) has revealed a partnership with Google Cloud, aimed at enhancing the next generation of fan experiences with artificial intelligence and data innovation.

The strategic alliance will combine TEG’s live event expertise with Google’s AI solutions to better connect fans with live event experiences from beginning to end.

“We are delighted to be collaborating with Google Cloud on this strategic partnership, which truly represents a step-change for our industry,” said Cameron Hoy, TEG’s…

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