Ticketmaster grows in Brazil with BaladAPP acquisition

Ticketmaster has expanded its footprint in Brazil and Latin America with the acquisition of ticketing company BaladAPP. Founded in 2014, BaladAPP’s platform enables producers to reach more than six million registered users with a portfolio that supports over 200 event producers across 167 cities.

Ticketmaster has expanded its footprint in Brazil and Latin America with the acquisition of ticketing company BaladAPP.

Founded in 2014, BaladAPP’s platform enables producers to reach more than six million registered users with a portfolio that supports over 200 event producers across 167 cities.

BaladAPP is renowned for its expertise in Sertanejo music, one of the country’s most popular genres, and boasts a strong presence in the Central-West region. The firm says its knowledge of regional markets and understanding of local fan behaviour will strategically…

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