A Mother’s Instinct: Natasha Gregory’s 20 years in music
One of the live music world's most respected figures looks back on 20 years and ahead to the future of Mother Artists
Feature By Lisa Henderson | 9 December 2025
As one of the live music world’s most beloved and respected characters, Natasha Gregory has been rewriting the rulebook on work/life balance for the past decade.
Now, as she celebrates 20 years in music, plus the fifth anniversary of Mother Artists, the company she launched with her brother, she looks back on her remarkable career to date, and tells IQ that her skillset as an agent has blossomed thanks to motherhood.
Not long after getting her foot in the door of the industry, Natasha Gregory made herself a promise: “If I can’t be who I am as an agent, I won’t be an agent.”
Less than a year into her career, she’d seen the ruthless side of the live music industry through…
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