Closing the policy gap is African touring’s next phase
"Touring is increasingly being understood as mobility and economic development," says a conference founder of the emerging changes
News By Tochi Louis | 18 March 2026
Over time, conversations about African touring have revolved around artists, promoters and primary infrastructure such as staging, venues, routing, ticketing, security etc. What has rarely been included is tourism policy.
That omission is precisely what the recent Memorandum of Understanding between the African Tourism Board (ATB) and the Africa Live Entertainment Conference (ALEC) sets out to address.
In practice, the partnership ushers in a dispensation where live music is approached from the standpoint of cross-border mobility, economic development and cultural…
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