‘Latin music hits are now mostly born in Latam rather than the US’

The chief of Miami-based Loud and Live tells IQ about the developments creating opportunity in LatAm

News By Ciaran Donnelly | 18 March 2026

In this interview with IQ,  Loud and Live chief Nelson Albareda charts the growth of the LatAm region and shares some major changes he’s noticed recently.

He cites improved production, venues, and increasingly stable economic conditions as catalysts for a growing touring industry in the region as well as the rude health of the Latin genre in the US.

You can read IQ’s LatAM Live market report for free here for a deep dive into the Latin American market.

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