Analyst warns of mid-tier festival vulnerability

Europe’s festival market is entering a period of polarisation, with only the largest brands and niche events primed to withstand headwinds in the sector, a leading industry analyst has said.

Annick Maas, Bernstein media and internet research analyst, said the biggest tool for festivals to withstand the obstacles facing the sector, including combination of rising costs, shifting demographics, and increasingly volatile artist fees, is the ability to sell tickets before announcing a line-up. This, she said, gives events the…

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