Fan-first approach powers Katseye’s arena breakthrough
THE TEAM's Mike Malak has unpacked the measured touring strategy behind the global girl group's Wildworld Tour, their debut run in UK/EU markets
News By Hanna Ellington | 19 June 2026
Off the back of Katseye selling out their debut arena tour, THE TEAM’s Mike Malak has unpacked how balancing a measured touring strategy with hyper-engaged fandom has helped propel the global girl group to rapid success.
The Live Nation-produced Wildworld Tour will see the troupe play 31 shows across the UK, Europe, and North America later this year. It marks a significant step up for the group, which formed through a 2023 reality competition, The Debut: Dream Academy.…
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