Fever to reimagine Madrid’s Experience Economy Meeting
The two-day conference, set to return to Madrid from 5-6 October, will now be known as GXG – The Global Gathering of the Experience Economy
News By Hanna Ellington | 1 July 2026
Ahead of its third edition, Fever has reimagined The Experience Economy Meeting, expanding its breadth and rebranding it as GXG – The Global Gathering of the Experience Economy.
The Madrid conference is expected to bring together over 350 senior global leaders from across live entertainment, immersive formats, touring exhibitions, venues, sports, IP, and cultural institutions from 5-6 October.
As the experience economy reaches unprecedented scale – now a trillion-dollar sector – the conference is designed to bring together the people driving its…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
