Jim King on building Roundhay into AEG’s next flagship festival

After drawing 100,000 fans across its three-day debut, the festival boss details its long-term growth strategy, in a discussion with IQ

Jim King
Jim King

Off the back of Roundhay Festival’s debut edition in Leeds, AEG Presents’ Jim King discusses the strategic role of the Northern England event, its long-term growth plans, and how it bolsters the company’s growing festival portfolio, in a wide-ranging discussion with IQ.

Approximately 100,000 fans descended on the UK’s Roundhay Park from 3-5 July to see headliners Pitbull, Lewis Capaldi, and Hallé Orchestra during the first edition of American Express presents Roundhay Festival, giving organisers a strong…

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