Jim King on building Roundhay into AEG’s next flagship festival
After drawing 100,000 fans across its three-day debut, the festival boss details its long-term growth strategy, in a discussion with IQ
News By Hanna Ellington | 10 July 2026
Off the back of Roundhay Festival’s debut edition in Leeds, AEG Presents’ Jim King discusses the strategic role of the Northern England event, its long-term growth plans, and how it bolsters the company’s growing festival portfolio, in a wide-ranging discussion with IQ.
Approximately 100,000 fans descended on the UK’s Roundhay Park from 3-5 July to see headliners Pitbull, Lewis Capaldi, and Hallé Orchestra during the first edition of American Express presents Roundhay Festival, giving organisers a strong…