Mainland Block Party marks million ticket milestone

Mainland Block Party, popularly known as Nigeria’s biggest block party brand, has announced it has sold more than one million tickets across its events over the past six years, with organisers saying the milestone reflects the increasing export potential of African live event IP.

Unlike traditional concert promoters whose businesses are built around individual headline shows, Mainland Block Party has developed a recurring cultural platform that blends music, youth culture, and community, typically holding monthly festivals across Nigeria as…

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