‘We want this to be a lifestyle thing’: State Fayre on debut edition

State Fayre Festival’s organisers are already considering expansions to its site and food offerings for its second year, only days after the event made its debut in Chelmsford in the UK last weekend (26-28 June).

Following a first edition that welcomed 50,000 fans over its three days, organisers attributed its success to a broad cultural “lifestyle” vision that takes in trends in music, fashion, and food surrounding country and Americana aesthetics.

“We’re really happy with what we’ve achieved in the…

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