‘You must be fulfilled culturally’: Senbla on its 15th anniversary

The UK promoter's CEO Ollie Rosenblatt tells IQ that despite the company traversing a range of art forms and IPs, quality work 'always prevails'

Robbie Williams Bath Royal Crescent © Ben Foster

As UK promoter Senbla marks its 15th anniversary, its CEO Ollie Rosenblatt says the role of the “producer-promoter” has grown in importance, with increasingly “experimental” audiences requiring promoters to leverage their passion for live IP more than ever.

Despite a wide range of genres and art forms under his belt, from beginnings promoting bebop jazz to becoming a major promoter in orchestral and experiential spaces, among others, Rosenblatt says at a time of unmatched variety in live entertainment, promoters must…

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