Ariana Grande’s London residency drives surge in music tourism
Over a third of ticket buyers for the Eternal Sunshine dates at The O2 will have come from outside the UK and are expected to spend millions
News By Hanna Ellington | 21 August 2026
Over a third of ticket buyers for Ariana Grande’s 10-night residency at London’s The O2 – her only dates outside North America on the Eternal Sunshine outing – are from overseas, demonstrating the growing power of music tourism.
Running from 15 August to 1 September, the exclusive set of dates will draw roughly 200,000 fans to the UK capital for the final portion of the tour, Grande’s first widespread outing in six years.
Thirty-five percent of them will have come from outside…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
