Indian consumer spending boom key to ‘largest ever’ live event pipeline
BookMyShow says consumer spending patterns promise a growth spurt in the Indian market, sparking a race to match on-sale technology to demand
News By Ciaran Donnelly | 25 August 2026
Leading Indian live music company BookMyShow has predicted emerging consumer spending patterns will see the country “absorb the deepest pipeline of large-scale live entertainment it has ever received”.
The prediction for the next twelve months comes as BookMyShow COO of live entertainment and venues, Anil Makhija, spoke to IQ about what he sees coming down the track for the flowering national market.
BookMyShow has business arms in both promotion and ticketing, leading Makhija to state that the primary challenge for…
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