Live Nation Asia deepens concert tourism strategy with IHG deal

A new partnership with the hotel chain is the latest bid to cater to fans travelling for concerts, amid heightened focus on music tourism around the industry

News By Ciaran Donnelly | 18 August 2026

Clockenflap Hong Kong © Clockenflap Hong Kong

Live Nation Asia has expanded its footprint in the Greater China market through a new partnership with Intercontinental Hotel Group (IHG), in the latest tie-up that aims to provide combined live event, travel, and accommodation offerings.

Announced this week (17 August) in Shanghai, the collaboration will see Live Nation‑promoted concerts in Hong Kong and Taiwan packaged with stays at IHG Hotels and Resorts, with IHG One Rewards members gaining access to exclusive ticket giveaways, curated travel‑and‑show bundles, and promotional offers…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Share this

MOST POPULAR

Related Content

Travel and accommodation

In a post-pandemic world of delays and increasing demand, opportunities for reliable, well-connected specialists have rarely been as prevalent

Feature 14 July, 2023

Inside Asia’s live boom: ‘It’s only getting started’

In this chapter from the Global Promoters Report, IQ unpacks how Asia has become one of the most dynamic touring regions on the planet

Feature 30 October, 2025

Resorts World Arena, Birmingham

The Jewel of the Midlands: Resorts World Arena at 40

As Birmingham’s Resorts World Arena reaches a milestone, IQ talks to management, clients, and admirers about the building’s rich history

Feature 3 February, 2021

Back to top