Live Nation to convert San Diego landmark to 4,000-cap venue

The company said the city has been missing a venue of this size and that the project "fills a gap in the San Diego music scene"

San Diego Wonderbread Building (impression) © Live Nation

Live Nation is to restore the famed San Diego Wonder Bread building into a new 4,000-capacity live venue, which it says “fills a gap in the San Diego music scene”.

The plans for the site in Petco Park include restoration and preservation of the building’s historic façade, renovating its historic silo and the building of modern production capacity into the existing structure, with opening date set for 2028. The title of the venue is not yet confirmed.

Blueprint Studio,…

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