Sound Rink and Laylo strike partnership for presales and VIP packages

VIP and presale platform Sound Rink has announced a partnership with touring CRM firm Laylo for promoting VIP packages for live shows, in a move which the companies say “will give artists a better way to boost pre-tour revenue”.

Announcing the move, the companies said the new partnership is intended to give artists a data‑driven way to sell VIP inventory without relying on paid social reach. This can include access to things including VIP ticket packages, merch sales.

The…

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