What does the future of the experience economy look like?
The experience economy is booming. Ahead of GXG in Madrid next month, some of the people building the sector explain where the industry is heading
News By Ciaran Donnelly | 24 September 2026
The experience economy has become an increasingly large part of the live entertainment sphere. But what kind of future does it have, and who gets to build it?
As the sector prepares to gather for GXG on 5-6 October Madrid’s Green Patio, IQ heard from several sector leaders about how their visions for the sector’s next phase, including wider touring, squeezed ticket prices, and heightened consumer expectations.
“Experiential marketing proved itself in 2010-2015, but that acceptance alone isn’t…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
