AEG extends ‘landmark’ O2 naming partnership to 2038
The extension comes after a record-breaking year for the venue, with AEG and Virgin Media O2 calling it the "largest-ever naming rights renewal of its kind" in the UK
News By Ciaran Donnelly | 7 October 2026
AEG and Virgin Media O2 have extended the naming rights partnership for London’s The O2 until 2038, calling the deal the “largest-ever naming rights renewal in UK history” for a music venue.
The 10-year extension comes with a price tag of around £200m (€236m), according to reporting in The Guardian, and comes as The O2 prepares to mark its 2oth anniversary in 2027. This is set to include concerts from Maisie Peters, Jorja smith, and SOMBR, with more announcements to…
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