Creating connection: Seven takeaways from Spain’s GXG

GXG – the successor to the longstanding Experience Economy Meeting – brought together over 350 top-tier executives from across the touring entertainment industry in Madrid for two days of networking and panel discussions.

The conference arrives as the experience economy becomes an increasingly large part of the live entertainment sphere, with wider touring, squeezed ticket prices, and heightened consumer expectations all core parts of conversations shaping the space today.

Here, IQ unpacks seven of the key takeaways from the discussions that took place:

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