Finnish music rivals pop and rock listening at home, finds report

A national survey finds that Finnish language music is as popular as other genres, in part due to demand from young audiences

Eppu Normaali
Eppu Normaali © Tuomas Vitikainen/Creative Commons

Finnish-language pop is as popular as rock and English-language pop in its home market, according to a new industry report, as local language music finds growing appeal across Europe.

The Music Listening in Finland report shows that the three most popular genres in Finland are tied in popularity, with 53% of the population. Finnish schlager and metal come next in popularity, each liked by 40% of the representative group, with rap/hip hop, indie rock, and K-pop growing in demand.

The national…

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