United Festival Force forges ahead with sponsorship arm
The coalition of seven European metal festivals is expanding its collaborative model of artist booking into a brand partnership vertical
News By Ciaran Donnelly | 21 October 2026
United Festival Force (UFF), a coalition of seven European metal festivals, is expanding its collaborative model into brand partnerships, aiming to pitch its combined audience and digital footprint to increase its attractiveness for sponsors.
The initiative builds on the group’s existing work to combine their buying power to offer agents and artists an alternative touring cycle, addressing a longstanding challenge for European festivals taking place in the second half of the summer.
The group comprises Bloodstock Open Air in…
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