US live sector ‘thrilled’ as Music Tourism Act is signed into law
The bill directs the Department of Commerce to promote tourism around live music events, with lawmakers saying the sector is projected for $11bn in revenue by 2032
News By Ciaran Donnelly | 15 October 2026
The US live sector have welcomed the signing into law of the US Music Tourism Act, with lawmakers saying it paves the way for the music tourism sector to reach $11.3 billion in revenue by 2032.
The act directs the National Travel and Tourism Office (NTTO) of the Department of Commerce to “promote tourism to music-related and sports attractions”.
It also requires NTTO to promote domestic and international travel and tourism to U.S. music festivals, concert venues, and other music-related attractions and…
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