What does the future of AI ticket search look like?

AI-based conversational ticket discovery could remain a “modest” portion of the ticketing landscape unless it finds a way to “inspire” event choices, leading ticketers say.

This year a number of larger ticketing firms have unveiled integration partnerships with Large Language Model (LLM) tools, including SeatGeek’s partnership with ChatGPT, and Ticketmaster’s tie-ups with Google Gemini and ChatGPT.

Months on from these integrations, Ticketmaster EVP of distributed commerce Dan Armstrong tells IQ the applications are, for now, mostly limited to…

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