‘Independence cuts both ways’: Untitled Group’s secrets of success

Co-founder Nicholas Greco unpacks the portfolio's ticketing and programming innovations ahead of flagship festival Beyond The Valley

Nick Greco
Nick Greco

As Australia’s festival season gets underway, Untitled Group co-founder Nicholas Greco fills IQ in on what’s driving the independent promoter’s festival growth and why “independence cuts both ways” as they innovate their ticketing and programming strategies.

The country’s biggest independent music operation is celebrating its 10th birthday this year, looking ahead to its flagship event Beyond The Valley (BTV) into its second decade while also building up its national festival business with complementary one-day events, Wildlands and…

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