Moving online: The booming business of livestreaming
As many turn online for their live event fix, IQ speaks to two industry experts and asks how the livestreaming business could prove a true ancillary to live
Feature By IQ | 9 April 2020
With fans left deprived of the live experience and much of the industry facing stagnated revenue streams, livestreaming is developing fast as a credible new source of income for artists, promoters and other rightsholders.
Livestreaming has been used one way or another for many years now, be it by festivals looking to expand their audience reach, artists seeking to enhance fan engagement or maximise audience numbers, streaming services looking to tap into the live business, or video games…
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