Strong appetite for live, physical and digital, post-Covid-19
While fans are eager to attend live events again once the coronavirus threat has passed, they'll also continue to livestream shows, surveys find
News By IQ | 20 April 2020
Concert fans are ready to start attending live shows again nearly as soon as lockdown restrictions are lifted – but they’ll also carry on streaming concerts online, even when it’s possible to attend the ‘real’ thing, new data shows.
While some economic indicators point to a rocky post-coronavirus recovery for the live sector, research suggests concerts will have little difficulty attracting attendees after the pandemic passes, with nearly 60% of Americans willing to attend a live event within…
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