Livin’ the Stream: Going live to survive
IQ talks to some the pioneers who are establishing livestreaming as a crucial new revenue stream for artists and their teams
Feature By IQ | 1 September 2020
2020 will forever be known as the year that paused the live music industry worldwide. But it should also be recognised as the point when monetised livestreaming shows became the norm, as artists and fans leveraged technology to connect and get their collective fix of live entertainment.
While online giants such as Facebook, Instagram and YouTube have pivoted to deliver much more concert and festival footage, eager entrepreneurs have taken the risk, during lockdown, to launch a number of new platforms…
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