Marc Geiger: Covid-19 will give way to the Roaring (20)20s
Geiger predicted a new golden age for live music on the first day of the Interactive Festival Forum
News By IQ | 2 September 2020
Marc Geiger has predicted a boom time for live entertainment after the threat of Covid-19 recedes, saying the current “claustrophobia economy” will give way to a second ‘Roaring Twenties’ marked by high consumer confidence and economic growth.
WME’s former global head of music, who was speaking during today’s iFF Keynote, compared the current coronavirus pandemic to the Spanish flu, which gripped the world from 1918–20, killing an estimated 50m people. Years of “everyone being cooped up at home”, he…