“In recent years, the courts' view has tipped in favour of promoting competition over protecting trademarks”
Goldenvoice’s Coachella Music Festival last week filed a trademark lawsuit against Urban Outfitters, accusing the clothing retailer of trademark infringement, tortious interference and unfair…
competition for driving traffic to its website by purchasing Coachella-themed Google Adwords and using the term in its website metadata.
Here, Laura Harper, a partner at British law firm Shoosmiths, comments from a UK perspective on the legal issues surrounding the purchase of such keywords by rival brands.
Expenditure on internet advertising in…
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As Coachella sues Urban Outfitters, UK lawyer Laura Harper looks at the rise of online advertising among brand owners and the impact on Google AdWords
Comment 22 March 2017