X-ray Touring, Paradigm partner for joint venture

Has Paradigm Talent Agency created "Europe’s most comprehensive agency offering" with its new JV with Britain's X-ray? Yes, says investor Ron Burkle…

X-ray Touring's roster includes Gorillaz, who hit the road again this year

X-ray Touring has become the latest booking agency to enter into a strategic partnership with Paradigm Talent Agency, creating what investor Yucaipa describes as “Europe’s most comprehensive agency offering”.

Under the terms of a new joint venture, London-based X-ray – whose roster of 400+ artists includes Coldplay, Robbie Williams, Gorillaz, Eminem, Blur, Chance the Rapper, Pixies and Linkin Park – will retain its own identity and continue to operate independently of Paradigm, similar to Coda Agency, the UK outfit which…

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