ADE reaches millions with virtual 2020 event

Amsterdam Dance Event, the leading conference and festival for the electronic music industry, went online for its 25th edition

Martin Garrix, David Guetta and Timbaland talk the 'evolution of their sounds' © Amsterdam Dance Event

The 25th edition of Amsterdam Dance Event (ADE), which took place from Wednesday 21 to Sunday 25 October, reached millions of people across the world with the festival’s first-ever digital event, organisers have revealed.

The yearly ADE Pro conference, which traditionally takes place alongside the festival, also took place in an online environment and attracted thousands of electronic music industry professionals.

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Highlights of the event included a live conversation between Timbaland, Martin Garrix and David Guetta, The Evolution of Sounds,…

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