Sheffield Arena becomes FlyDSA Arena
The new FlyDSA Arena, named for the local Doncaster Sheffield Airport, will work with its naming partner to attract more visitors to South Yorkshire
News By IQ | 20 September 2017
Sheffield Arena has been renamed FlyDSA Arena following the signing of a naming rights deal with Doncaster Sheffield Airport (DSA) in South Yorkshire.
The three-year deal, which sees the airport – formerly known as Robin Hood Airport Doncaster Sheffield – invest a “six-figure” sum into the 13,500-capacity venue, was announced today and sees the arena assuming its new identity with immediate effect.
Robert Hough, chairman of DSA owner Peel Airports, comments: “DSA and the arena are key parts of Sheffield and the…
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