Plotting the path back: Live music tests its mettle
Event organisers around the world are using test events to prove that live entertainment can reopen safely
Feature By IQ | 29 April 2021
Historically, the live music business has relied on an army of creative minds to deliver once-in a-lifetime experiences for fans, but as the industry slowly starts to emerge from an enforced shutdown, professionals are turning to the scientific community to help kick-start live events.
Statisticians and epidemiologists have been key players in government policy to put a lid on the spread of Covid-19, and with international studies proving that various vaccines are even more effective than originally thought, the events industry is hoping scientists can help map out the best way to reintroduce live entertainment to society.
In the UK, such high-profile occasions as the Brit Awards on 11 May and the FA Cup Final on 15 May are being run as test events to…
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