How does livestreaming fit in a post-pandemic industry?

The significant winner throughout Covid-19’s restrictions has been livestreaming. But as live shows and touring kickstart, what’s next for this developing revenue stream?

LIVENow’s Studio 2054 show with Dua Lipa
LIVENow’s Studio 2054 show with Dua Lipa

The livestreaming gold rush is far from over. As live gigs and festivals return, the future for this fledgling industry looks rosy, as artists around the world now know that they can leverage the global reach of the internet to allow fans to remotely view their performances.

Whereas the argument in 2019 was that people surely wouldn’t pay for tickets to watch something on their computer screen, the reality of the past 18 months has debunked that theory, while technology…

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