How audience insights are improving the fan experience
IQ talks to some of the companies behind the software and hardware solutions that help concert businesses learn more about their audiences
Feature By IQ | 29 October 2021
With restrictions on events gradually coming to an end and shows and festivals restarting across much of the world, promoters and venues are finally getting back to business after a year-and-a-half-long shutdown unprecedented in the history of the concert business.
Also getting ready for a return to something approaching normality are the clever companies behind the software and hardware solutions that help concert businesses learn more about their audiences before, during, and after their events – many of which have…