20 years of Finland’s Fullsteam Agency

Derek Robertson learns how determination, drive and a mantra that puts the artist first, helped build Rauha Kyyrö's Finnish powerhouse

© Pyry Antero

From humble beginnings come great things. That’s certainly how it has panned out for Finland’s Fullsteam, a group of music companies that now encompasses a record label, management services, a booking agency, event organising, and publishing.

Currently celebrating its 20th anniversary, it started out like many music industry endeavours – as a hobby for music lover Rauha Kyyrö. “I was still in high school, and I never thought it would become my profession,” she recalls. “My plan was…

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