New Grolsch campaign to support live business

The pilsner brand has partnered on a series of collector’s edition beer bottles in support of the UK's Music Venue Trust

News By James Hanley | 14 June 2022

Editorial use only Premium pilsner brand Grolsch releases a limited run of collector’s edition bottles in collaboration with celebrity music photographer Dean Chalkley. The bottles document the UK’s live music scene with all proceeds donated to the Music Venue Trust. The bottles are available now on beerpronto.co.uk Credit: Mikael Buck
Editorial use only Premium pilsner brand Grolsch releases a limited run of collector’s edition bottles in collaboration with celebrity music photographer Dean Chalkley. The bottles document the UK’s live music scene with all proceeds donated to the Music Venue Trust. The bottles are available now on beerpronto.co.uk Credit: Mikael Buck

Dutch brewing company Grolsch has launched a new campaign to support the live music industry by partnering on a series of collector’s edition beer bottles in support of the UK’s Music Venue Trust (MVT).

The pilsner brand, which has donated a lump sum to the MVT, has teamed with music photographer Dean Chalkley on the initiative. Chalkley has chosen a series of mosh pits, concerts, festival crowds and gigs to feature on the bottles.

Every bottle doubles as…

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