Best of 2022: The Long Tale of Coda
The UK-based agency's founders look back on 20 years of operations in the wake of becoming part of Wasserman Music
Feature By Gordon Masson | 1 January 2023
Ahead of the return of our daily IQ Index newsletter on Tuesday, 3 January, we are revisiting some of our most popular interviews from the last 12 months.
On our final flashback, here, Coda agency’s founders look back on 20 years of operations in the wake of becoming part of Wasserman Music…
When Coda was established as a talent agency in 2002, there were just 15 members of staff. Twenty years later, the numbers have multiplied significantly and, having emerged from the difficult pandemic years, a takeover by Wasserman Music is being heralded as a step toward an even brighter future. Gordon Masson reports.
As the London-based Paradigm staff celebrated the company’s 20th birthday at ILMC, the ink was barely dry on the deal that saw the company become…