Live Nation Urban acquires Broccoli City festival

Touted as "the largest event in the US for Black people under 30," Broccoli City has featured acts including Lil Wayne, Cardi B and Childish Gambino

Broccoli City festival
Broccoli City was launched in 2010 © Broccoli City

Live Nation Urban has taken a “significant equity stake” in Broccoli City, a Washington DC-based festival touted as “the largest event in the US for Black people under 30-years-old”.

The festival’s co-founders Marcus Allen and Brandon McEachern will now take on executive roles at Live Nation Urban, where they will work with president Shawn Gee to “scale the Broccoli City brand and catalyse the creation of new content and culture-centric live experiences and festivals”.

Launched in 2010, Broccoli City

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