Genting Arena to become Resorts World Arena
NEC Group's Birmingham arena will be renamed after the shopping centre over the road this December
News By IQ | 25 September 2018
The UK’s NEC Group has announced the rebranding of Genting Arena to Resorts World Arena, aligning its branding with the shopping and entertainment centre opposite the venue.
Genting UK, a subsidiary of Kuala Lumpur-based Genting Group, has held the title sponsorship of the 15,700-capacity venue since January 2015, and will continue to do so under the new name. Resorts World Birmingham opened three years ago.
The new name is effective from 3 December 2018.
Phil Mead, managing director of NEC Group Arenas,…
You've used your free article this month
Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.
Already have an account? Sign in
