AEG backs $115m Sapphire sports/entertainment fund

Technology-focused venture-capital investor Sapphire Ventures has launched Sapphire Sport, a US$115 million fund which will invest in early-stage start-ups “at the intersection of sports, media and entertainment”.

According to California-based Sapphire, which manages more than $2.5 billion worth of assets, Sapphire Sport combines the firm’s investment experiences with “premier global sporting, media and lifestyle brands”, including Manchester City FC owner City Football Group, other US sports teams from the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), National…

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Already have an account? Sign in