Live Nation acquires Neste Event Marketing
Newly acquired Neste will lead a joint venture, Neste Live!, focusing on talent buying and event production for US festivals and corporate clients
News By IQ | 13 February 2019
Live Nation has acquired a majority stake in Tennessee-based event marketing company Neste. The two companies plan to pool their resources to create Neste Live!, a new talent buying and event production venture for festivals, fairs and corporate clients.
“By creating Neste! Live, we’ll help even more events and clients tap into the magic of live entertainment,” says Bob Roux, president of Live Nation’s US Concerts division. “Gil [Cunningham, president] and the team at Neste are amazing at what they…
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